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Esora Help

Send buyers from your website straight to checkout

If you sell from your own website, your Buy button can hand the buyer over to Esora with everything already chosen. They arrive on the event page with the checkout open, the right ticket selected, the quantity set, your promo code applied and their name and email filled in. All that is left for them is to press the pay button.

This page is written for you and for whoever builds your website. You copy one link in Esora; they add the extra parts to it.

Section titled “Copy the ticket link”

Open the event and then the ticket type, in the Esora Organizer app or in the web console. Right under the visibility setting (What buyers see in the console, Visibility in the app) there is a line with the ticket’s own link. Copy it in the console, or tap the line in the app to share it.

It looks like this:

https://esora.app/en/yerevan/events/4ab19c7e-0c62-4a1d-9f66-0f4c3a1bb0d2?tier=1f0a2d63-6b19-4e5b-9d51-77ac0b3f2e10

That link on its own already opens checkout with that ticket selected. Everything below is optional.

What your site can add

Section titled “What your site can add”
AddWhereWhat it does
quantity=2after &How many of that ticket to start with. Any whole number from 1 to 50. If the ticket has a per-order limit, or fewer are left, the buyer gets the highest number still allowed.
promo=EARLYBIRDafter &Applies one of that event’s promo codes. If the code is not valid for this order, the buyer sees that it did not apply and can still pay the full price.
name=Ani%20Grigoryanafter #Fills the buyer’s name.
email=ani%40mail.comafter #Fills the buyer’s email.
phone=%2B37499123456after #Fills the phone number, when the ticket asks for one.

The three contact values must be URL-encoded, the way any web framework encodes a query value. @ becomes %40, + becomes %2B, a space becomes %20.

A full link with everything on it:

https://esora.app/en/yerevan/events/4ab19c7e-0c62-4a1d-9f66-0f4c3a1bb0d2?tier=1f0a2d63-6b19-4e5b-9d51-77ac0b3f2e10&quantity=2&promo=EARLYBIRD#name=Ani%20Grigoryan&email=ani%40mail.com&phone=%2B37499123456

The ticket, the quantity and the promo code go after the ?, joined by &. The buyer’s own details go after the #, joined by & as well.

Why the buyer’s details go after the #

Section titled “Why the buyer’s details go after the #”

Everything after a ? in a web address is recorded in many places: analytics, advertising pixels (yours and ours), error reports, server logs. A name and an email do not belong in any of them.

Everything after a # never leaves the browser. Esora reads it as the page opens, fills the checkout fields with it, and removes it from the address bar, so the buyer cannot copy the address and pass their own details on by accident. The name, email and phone are gone from the address before Esora’s analytics, advertising pixels (yours and ours) and error reporting run, and they are never written to analytics or server logs. Only the ticket, the quantity and the promo code parts of the link are recorded.

So the rule is simple: the ticket, the quantity and the promo code after the ?, the person’s own details after the #.

Good to know

Section titled “Good to know”
  • A buyer who is signed in to Esora keeps their account name and email. The link does not overwrite them.
  • Anything the buyer already typed in the checkout wins over the link.
  • On an event with reserved seating the buyer picks seats, so quantity is ignored there. The ticket and the promo code still work.
  • On an event with several dates the buyer picks the date first, then lands on the checkout.
  • If you want to see how many sales your own site brings, create a tracking link for it and add the same parts to that short address instead: https://esora.app/l/ab12cd34?tier=…&quantity=2#name=…. Everything rides through to the event page, and the sales are counted under the link’s name. See Tracking Links.
Section titled “Related”

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