Why Choose Esora

Esora is Armenia’s event discovery platform — a single place where people find what’s happening tonight, this weekend, or next month. Here’s why being on Esora matters for your venue or organization.

The problem with social media for events

Social media is great for building a brand, but it’s not designed for events. When you post about an upcoming show on social media:

• Most followers never see it. Algorithms decide who sees your posts — typically 5-15% of your audience. You’re competing with memes, ads, and everyone else for attention.
• There’s no reminder system. Even if someone sees your post and thinks “I should go,” there’s nothing to remind them when the day comes. They forget.
• Events get buried. Your post disappears in the feed within hours. By the time the event date arrives, nobody can find it.
• You can’t reach people who don’t follow you. Someone visiting Armenia for the weekend has no way to discover your jazz night unless they already follow you.

The result: empty seats at events that people would have loved — if only they’d known about them.

How Esora solves this

Your events are always discoverable

Unlike a social media post that disappears in the feed, your events on Esora are structured listings that users can browse, search, and filter by date, category, and location. Someone looking for “live music this weekend” finds your event — even if they’ve never heard of you.

Direct push notifications to your audience’s phones

This is the biggest reason to be on Esora. When users follow your event source and enable notifications, they get a push notification on their phone every time you post a new event.

Not an algorithm-filtered social media post. Not a story that disappears in 24 hours. A real push notification — the kind that lights up their screen and makes a sound.

No other platform offers this for events in Armenia. Your fans get notified the moment your next event goes live, directly on their phone. No algorithm standing between you and your audience.

Here’s how it works:

1. A user finds your event source on Esora
2. They tap “Follow” to subscribe to your events
3. They tap the bell icon to enable push notifications
4. From now on, every time a new event from you appears on Esora, they get a notification: “New: Jazz Night · Tomorrow at 19:00”

The notification includes the event title, date, and even a cover image. Tapping it opens the event directly in the app.

Users can save events and set reminders

Beyond notifications, users can bookmark events they’re interested in and set personal reminders. When the day comes, they get reminded — no more “I forgot about that concert.”

Three languages, automatic

Armenia’s audience is multilingual. Esora automatically translates your events into Armenian, Russian, and English — reaching everyone without you doing triple the work. Each user sees events in their preferred language.

Zero effort to get started

You don’t need to create listings manually. Esora automatically imports events from your social media pages and other publicly available sources. Post on social media like you already do, and your events appear on Esora within hours.

The AI extracts titles, descriptions, dates, times, venues, pricing, and media — and handles the translations automatically.

Full control when you need it

The automatic system handles the heavy lifting, but you’re always in charge. The Manage dashboard lets you:

• Review and correct anything the AI got wrong
• Upload better images or videos
• Add pricing and ticket links
• Create events that aren’t on social media
• Publish or unpublish at any time

Your manual edits are always protected — the automatic importer never overwrites your changes.

Multiple ticket links, one listing

If your events are sold on multiple platforms (your website, ticketing sites, etc.), Esora aggregates all ticket links into one listing. Users see every buying option in one place.

Completely free

Everything on Esora is free for event managers — listing your events, automatic importing, AI translations, the Manage dashboard, push notifications to your followers, all of it. No subscription, no commission, no hidden fees.

Why is it free? Our mission is to build the best tool for people to find things to do in Armenia. The more great events we have on the platform, the better the experience for our users. If you’re hosting something interesting, having it on Esora is valuable to us — it makes the platform better for everyone. We want every event in Armenia to be discoverable, and we don’t want cost to be a barrier to that.

What’s coming next

We’re actively building more tools for event managers:

• Analytics — see how many people view and engage with your events
• Promotions — tools to boost your events to a wider audience

Being on Esora now means you’re set up for these features as they launch — and you’ll already have an audience of followers ready to see them.

Ready to get started?

If you’re already a manager, head to the Manage dashboard to start editing your events.

If you’d like to join Esora as an event source, get in touch — we’ll set you up in less than a day.

Already on the platform? Learn how to build your audience on Esora.