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Esora Help

Tracking Links

You promote an event in several places at once — the Instagram bio, stories, an influencer or two, printed posters, a Telegram post. Likes and views won’t tell you which of them sold tickets. Tracking links will.

A tracking link is a short address like esora.app/l/ab12cd34 that opens your event page. Each link you create has a name only you see. When a buyer arrives through a link and completes an order, that sale is counted under the link’s name in your sales report.

The rule that makes this work: one link per placement. The bio gets its own link, each influencer gets their own, each poster print run gets its own. If two placements share a link, their results blend and you can’t tell them apart.

Section titled “Create a link”

You need manager access to the page, and the event must be published.

In the web console

Section titled “In the web console”
  1. Open esora.app/manage and pick your page.
  2. Open the event and stay on its Overview tab.
  3. In the Share section, under Tracking links, press New link.
  4. Name the link after the placement — “Instagram bio”, “Story”, “Influencer Ani”, “Poster QR”, “Telegram” — and press Create link.

In the Esora Organizer app

Section titled “In the Esora Organizer app”
  1. Open the event and go to its Promote tab.
  2. Under Tracking links, tap New link, name it, and create.

The name is yours alone — buyers never see it. It’s how you’ll recognize the row in your report, so name the place, not the event.

Tracking links exist for events that sell tickets or take registrations on Esora. A listing that sends buyers to an outside ticket seller has no checkout here, so there is nothing to count.

Section titled “Put each link in its place”
  • Copy it from the list in the web console, or share it from the app — tapping a link’s row opens the share sheet. A freshly created link opens the share sheet by itself, so you can paste it right away.
  • For posters, turn the link into a QR code with any QR generator and print that. Give each print run or venue its own link, and the report will show which posters actually sell.
  • For influencers, give each person their own link. You’ll see exactly what their post brought, which makes the next collaboration decision easy.

Read the results

Section titled “Read the results”

Sales per link appear in Where sales came from — on the event’s Sales page in the web console, and on the Sales tab in the app. Your links show up under their names, ranked with every other source, with the orders and revenue each one brought.

A sale is counted toward the buyer’s most recent source before checkout, looking back 14 days. Both paid orders and free registrations are counted.

Section titled “Delete a link”

Created one by mistake, or a placement is finished? Delete it — from the row in the web console, or with the trash icon in the app.

  • The link stops counting sales from that moment.
  • Sales it already brought stay in your report under its name — history is never lost.
  • The address itself keeps working: anyone scanning an old poster QR still lands on your event page. Deleting a link never strands printed material.
Section titled “Related”

Stuck on a step? Get in touch.