How to Add Your Events to Esora

Noticed a lot of venues and organizers on Esora and wondering why you’re not there yet? Here’s how it works and how to get added.

How events get on Esora

Esora runs an AI-powered pipeline that discovers events automatically. Once your social media pages are connected, the system:

• Monitors your pages for new posts and publicly available event information
• Reads captions, flyers, posters, and the text inside images
• Extracts event details — title, date, time, venue, description, pricing, media
• Translates everything into Armenian, Russian, and English
• Publishes the event on Esora, usually within hours of you posting

How to get added

Your pages aren’t monitored automatically — they need to be connected by our team first.

1. Contact us and tell us your venue or organization name plus the social media pages where you post about events
2. We review and connect your pages and turn on automatic importing
3. Your upcoming events start appearing on Esora from the moment we connect you — we don’t backfill past events

Setup usually takes less than a day.

Not every page is a fit — we curate the platform and prioritize pages that consistently post about public events in Armenia and align with what Esora’s audience is looking for. If your pages are a good match, we’ll get you set up quickly.

After you’re added

Once you’re on Esora, you can stay hands-off or take control — your choice.

Automatic (default)

Keep posting on your social media like you already do. Our AI picks up new events, fills in the details, handles translations, and publishes them. No extra work on your side.

A few things to keep in mind:

• We pick up regular posts and reels, but not stories. If an event only goes out as a story, it won’t be imported.
• Clear dates, venues, and readable flyers help the AI get every detail right.

Manual management

If you want more control, we can grant you access to the Manage dashboard. From there you can:

• Review and edit any event the AI imported
• Upload your own images and videos
• Add pricing and ticket links
• Create events manually (for things that aren’t on social media)
• Keep your manual edits protected from being overwritten by the automatic importer

You can mix the two modes — use automatic for most events and step in manually for the ones that need special care.

Read more about how automatic discovery works or the Manage dashboard.

Ready to get added?

Get in touch with your venue or organization name and your social media page URLs. We’ll take it from there.