How Esora imports your events

You don’t have to enter your events on Esora twice. Once your Instagram account is connected to your Esora page, Esora reads your new posts on its own and turns the ones that announce an event into events on your page — with the title, date, venue, price and photos already filled in.

Instagram is the usual one, but Esora imports the same way from your Facebook page, your website and your Luma page, if you have them and they’re connected.

It happens on its own every few hours. If you’d rather not wait, you can bring in a new post right now.

Import now

Just posted something and want it on Esora immediately? The row is in both places, and it works the same way.

• On the web, at esora.app/manage, open Events. One line sits above the list. With a single connected place it’s called Import from Instagram, with Import on its right.
• In the Esora Organizer app, open the Events tab. The same row sits at the top of the list.

Under the title, a line says when the last import landed — for example Last import 1 min ago, or Never imported if nothing has come in yet. Click or tap Import. The button is only there when an import can actually be run right now.

The row switches to Importing… and Esora goes and reads your latest posts. You can stay where you are and watch — a new event usually appears in the list within about a minute. If there’s nothing new to read, it finishes in a few seconds.

When it’s done, the row tells you what it found:

• Imported 2 events — they’re already in the list above, ready to edit.
• Imported 3 min ago · Up to date — Esora looked and there was nothing new to bring in.

One import every 10 minutes

After an import finishes, the Import button rests for 10 minutes, and while it rests there’s no button on the row at all. A second line appears under the status line with the countdown instead — Import again in 9 min. Automatic imports count too, so if Esora read your account on its own a minute ago, you’ll wait nine. The wait belongs to the place being imported from, not to the screen you’re on: an import you ran on the web rests the button in the app as well.

What happens without you

You don’t have to do any of this. Esora reads your account every few hours on its own, all day, and imports whatever is new. Most organizers never tap Import at all — it’s there for the moment you want something up right now.

The app also sends you a push notification when a post becomes an event, so you’ll know either way. You can turn it on or off on the Profile tab, under Push notifications.

If more than one place is connected

It stays one line. Instead of naming a single place, it’s called Event imports, says how the imports are doing overall, and carries a small icon for each connected place.

• On the web, click the line to open a panel where every place has its own row — when its last import landed, and its own Import button, so you can bring in just the one you posted on.
• In the app, tap it to open a screen of the same name, with the same one row per place.

When a place can’t be reached

Sometimes Instagram doesn’t answer. When that happens the row says so in red — Couldn’t reach Instagram · 5 min ago — and a second line under it says when Esora will try again: Retries in 2h 40m. There’s no Import button while that’s the case, because an import right now wouldn’t get through either.

Inside Event imports every row is already titled by the place it imports from, so the same failure reads Couldn’t reach · 6 min ago, with Retries in 2h 40m under it.

There’s nothing for you to do. Esora keeps trying on its own, and the row tells you when the next attempt is due. Your posts aren’t lost — they get picked up on the attempt that succeeds.

Posts that don’t become events

Not every post turns into an event, and that’s on purpose. A post becomes an event only when it announces a real, public, upcoming event with a date and a place. Throwbacks, recaps, product news and birthday wishes are skipped.

Two things worth knowing:

• Stories aren’t read. Regular posts, reels and carousels are. If an event only goes out as a story, it won’t come in.
• Vague posts are skipped. “This weekend!” with no date and no venue isn’t enough to build an event from.

If a post you wanted didn’t come in, add the event by hand: on the Events tab, tap the + button in the top right and fill in the details. It takes a minute, and the event behaves exactly like an imported one. See Creating Events Manually.

And if Esora imported an event but got a detail wrong, just fix it in the app. Anything you edit by hand is protected — the importer will never overwrite it later.

Connecting or changing your Instagram account

The Esora team connects your account for you — there’s no setting for it in the app.

• Nothing is connected yet, or you’re not sure? Get in touch with your Instagram handle and we’ll set it up, usually the same day.
• Changed handles, or want a different account watched? Tell us which one, and we’ll switch it over.

If you’ve just claimed your page, see How to Get Manager Access for the first steps.

Want the detail?

How Esora Finds Your Events goes deeper — what the AI reads, how it decides what’s an event, and how to write posts that come through perfectly every time.