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Esora Organizer Help
Bought a ticket? Go to help for ticket buyers

Tracking Links: See Which Place Sold Your Tickets

You post the same event in several places: the Instagram bio, a few stories, a friend’s story, a poster, a Telegram channel, a WhatsApp group. Afterwards you know how many tickets sold, but not which place sold them. Tracking links fix that.

Section titled “Why the plain link tells you nothing”

When you copy the event’s address from the browser and paste it everywhere, every buyer arrives through the same door. At best the Sales page can tell the app they came from: “Instagram”, “Telegram”. It cannot tell your Tuesday story from your Friday story, or your poster from your friend’s repost. A link forwarded in WhatsApp, or a screenshot, leaves no trace at all.

So the report says “Instagram: 38 tickets”, and you still don’t know what to repeat next time.

Section titled “What you get with one link per place”

A tracking link is a short address like esora.app/l/ab12cd34 that opens your event page. Each link has a name only you see. When someone buys after opening it, the sale lands on that name in Where buyers came from on the event’s Sales page, with tickets, revenue and how many times the link was opened. For an event with free registration, it counts registrations instead.

Give every place its own link and the same report reads: Ani’s story 21, Instagram bio 9, Telegram 6, poster at the venue 3, second story 2. Now you know: Ani again, the poster again, skip the second story.

Your places sit in the You column. The Esora column shows the places Esora brought buyers from: the feed, search, your page on Esora, notifications, buyers sharing the event with Esora’s share button. Export CSV downloads the whole table.

Buyers notice nothing. The link opens the same event page in their language, and the address bar shows the normal page.

Section titled “Create a link”

You need manager access to the page, and the event must be published. An event without tickets or registration on Esora still gets links; they count opens only.

In the web console: press Share event under the event’s name, or open Promote › Tracking links. Type where you will share it, for example “Instagram bio”, “Story 12 Oct”, “Ani”, “Poster Cascade”, “Telegram”, and press Copy link. The link is created and copied in one step.

In the Esora Organizer app: open the event and tap Share event. Type where you will share it and tap Share. The share sheet opens with the new link, ready to paste.

Name the place, not the event. The name is how you will recognize the row.

Typing a name that already has a link gives you that same link, so its numbers keep adding up. Your links are listed under the field, each with its name, opens and tickets. To share one again, press Copy link on its row in the web console, or choose it in the app.

The plain event link sits last, on its own. People who open it are not counted under any place.

Section titled “One link per place”

Make a new link whenever you would otherwise ask “was it this one or that one?”:

  • Instagram bio: its own link.
  • Each story: a link sticker with its own link. Two stories a week apart are two links.
  • Each friend, influencer or partner: their own link, in their sticker or bio. You will see exactly what each person brought.
  • Posters and flyers: in the app, open the link and tap Show QR code, then print that code. On the web console, click Show QR code beside the link, then Download QR code for an image to print. One link per print run or venue.
  • Telegram, WhatsApp and Viber groups, email, your website: one link each.
  • Paid ads: the link in the ad. With Meta ads connected, purchases also flow back to Ads Manager.

The plain address is fine only while the event is announced in exactly one place. The moment a second place appears, both are blind, so take a link from the start.

Section titled “Delete a link”

Delete it from its row on the Tracking links page in the web console, or from the link’s screen in the app. It stops counting from that moment. The sales it already brought stay on the Sales page under its name, and the address keeps opening your event, so an old poster never breaks.

How we count

Section titled “How we count”
  • The last place wins. A sale is credited to the most recent place the buyer came through in the 14 days before checkout. Story on Monday, Telegram post on Wednesday, purchase on Thursday: the sale belongs to Telegram.
  • Your places come first. A buyer who arrived through your link and then browsed Esora before buying still counts as yours. Esora is credited only when nothing of yours brought them in.
  • Each sale counts once. The places always add up to the total.
  • Some sales come without a trace. A typed address, a bookmark, a screenshot, an app that hides where its links lead. They are shown as one line under the columns. Treat every place’s figure as a floor. The more places carry their own link, the shorter this line gets.

Links behind Esora’s own ads appear under Esora, not in your list.

Section titled “Related”

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