Setting seat prices

A seat sells at the price of one of your tickets. You decide which ticket each seat sells as, one date at a time, on the Seats tab. Nobody at Esora has to do it for you.

What a seat’s price is

A seat’s price is not a number you type on the seat. It is one of the tickets you created for the event on the Admission tab, with its name, its amount and its rules. Setting a seat’s price means choosing which ticket that seat sells as. The price step says the same thing: A price is one of this event’s tickets. To add a price or change an amount, go to Admission.

Two things it helps to keep apart:

A seat’s ticket is per date. The same chair can sell as Premium on Saturday and as Standard on Sunday.
A ticket’s amount is per event. If Premium costs 8,000 AMD, it costs 8,000 AMD on every date, for every seat that carries it.

See Ticket Types & Pricing for how tickets are created and what else they control.

Setting a price for seats

Open esora.app/manage, pick your page, open the event, go to Seats, and pick the date at the top. Then:

Select the seats. Click a seat, click a row name or a section name, or drag across seats. Or click one of the lines in the panel to take every seat in that state at once, for example every seat that is No price. Selecting is described in full in Managing seats for a date.
Read the panel. It names the seats you picked, how many, and the date. Under Sells as it lists what they sell as today, one line per amount, most expensive first, each with its count, the ticket’s name under it, and under that where in the hall those seats are. Seats with no price are the line No price.
Press Set price. The step opens in the panel itself, in place of the buttons, with Back at its top. The hall stays where it is, so nothing ever covers the seats you are changing.
Choose what these seats sell as. The list shows the tickets of this event that a seat can sell as, most expensive first, each with its colour, its amount and its name. A ticket that is paused, hidden, scheduled or ended is listed with that fact beside it: Paused: buyers cannot buy it now. Under the ones that already apply: 8 of these seats sell as this now. A line at the end counts what is missing and why: 2 tickets are not listed. Free and archived tickets cannot price a seat.
Read the sentences. They count seats, and only the ones that apply are shown:

5 of them have a price now: 5 × 30,000 AMD. 8 seats already have this price. To reverse it later, set the earlier price again. Earlier prices are listed in Changes.
Press the button. Just above it sit the one or two rows it repeats, so what the button will do is written before you press it: 142 seats get the price 20,000 AMD and, when some of them were not on sale, 137 seats go on sale on Esora. Buyers can pick them at once. The button then says Set price for 142 seats, put 137 on sale. The change takes effect at once. There is no draft and nothing to publish.

When it is done, a message says what happened: Done. 142 seats got the price 20,000 AMD on Mon, Mar 22, 2027 · 19:00. The seats keep their selection, so a wrong price is fixed by pressing Set price again on the same seats.

If you pick the ticket those seats already sell as, nothing would change, so there is no button at all. The step says only All 12 seats already have the price 8,000 AMD. Nothing will change. Pick another ticket, or press Back.

What if a colleague changes the ticket while I am setting the price?

If something changed while you were reading, you are asked to read it again. That includes the ticket you chose: if a colleague changes its amount on Admission in the meantime, the first press changes nothing and the panel says This changed while you were reading: “Standard” now costs 9,000 AMD, not 8,000 AMD. Read it again, then press the button. The amount is corrected in front of you and the next press goes through. If the ticket was archived or made free while you were reading, it can no longer price a seat: the step goes back to the list without it and asks you to choose another.

A priced seat is on sale

Setting a price puts the seats on sale in the same step. There is no separate step to open them, and no state for a seat that is open without a price.

The button always repeats what will happen. When the seats that get the price and the seats that go on sale are the same, it reads Set price and put 12 seats on sale. When they are not, it carries both counts, Set price for 142 seats, put 137 on sale, because 5 of those 142 were already on sale. Picking the price a held-back seat already has puts it back on sale: the button then reads Put 12 seats on sale.

To hold seats back, price them and then take them off sale. Price the whole hall, select the balcony, and press Take off sale. The balcony keeps its price, and Put on sale opens it again whenever you are ready.

Seats with no price are the state No price, a dashed amber ring on the hall. Nobody can buy them. Click the No price line to select every one of them, then press Set price. Put on sale leaves them off sale and says why: 115 of these seats have no price, so they stay off sale. Set a price to put them on sale.

A new date copies your prices

When you add a date to an event whose dates sell on a seating plan, the new date gets the same hall, and every seat takes the price and the on-sale choice it has on the event’s latest date. There is nothing to set: the new date is on sale when you add it. If the latest date was never priced, the new date gets the hall with every seat at No price. The same goes for a date you put on the map yourself with Use this map: it takes the prices of your latest date on that map, and when it is your first date there, every seat starts at No price and nothing is on sale until you set prices. See Managing seats for a date.

A seat whose ticket was archived

Archiving a ticket on Admission does not reach back into the seats that sell as it. Those seats stay on sale and keep that amount, but nobody can buy them, and archiving cannot be undone, so the way out is a new price.

The panel says it with its own sentence: 12 seats on sale sell as “Standard”, which is archived. Nobody can buy them until they get another price. Select such a seat and its Sells as line carries Archived: buyers cannot buy it now under the ticket’s name.

There are two ways out, and both are on this tab: Set price with another ticket (the archived one is not in the list), or Take off sale if you do not want to sell those seats at all.

Changing an amount changes every date

A ticket has one amount for the whole event. Change Premium from 8,000 to 10,000 AMD on the Admission tab and every seat carrying Premium, on every date, sells at 10,000 AMD from that moment.

To charge a different amount on one date, do not edit the existing ticket. Create a second ticket on Admission with the amount you want, then come back to Seats, pick that date at the top, select the seats and set their price to the new ticket. The other dates keep the ticket they had.

Sold tickets and people in checkout keep their price

Setting a price decides what a seat sells for the next time it is bought. It never reaches back into money that already moved:

A sold ticket keeps the price it was bought at. Nothing is recharged, refunded or adjusted.
A checkout in progress keeps the price it was quoted. The buyer pays what they were shown.
A refunded or abandoned seat comes back and then sells at the seat’s current price, which may be the new one.

You can select sold seats along with the rest. They take the new ticket for future sales, they are counted in the button’s number because the chair’s price really does change, and a sentence in the step says what is different for them: 6 of the 142 are sold or being bought: 6 sold. Their tickets and checkouts keep their price. The new price applies only if a seat comes back.

What buyers see

Buyers see the price, not your hall’s internal sections. On their seat map each seat is painted in the colour of its amount, and the legend lists those amounts. Two seats at the same price look the same to a buyer, whichever part of the hall they are in.

You can see it yourself in two ways, and they agree:

Switch Colour seats by to Price at the top of the panel. The hall takes the buyer’s colours, and under the state lines you get one line per amount in use, with its count, most expensive first, and No price last. Every one of those lines also selects its seats, so “everything at 5,000 AMD” is one click away.
Press Open the buyer’s page with nothing selected. The public event page opens in a new tab. If the event has several dates, the line under the link reminds you to choose the same date there.

Changes

Every price change is an entry in Changes, the record you open from the panel, in the same timeline as sales and sale changes:

Anna Petrosyan set the price of 32 seats to “Premium”. Before: 20 × “Standard”, 12 × no price.

It names who did it, when, how many seats, what they sell as now and what they sold as before, with the seats themselves under it and Select these seats to take them back in hand. A change that also opened the seats says both. Tickets are named there by name, not by amount, because the record knows which ticket a seat carried, not what that ticket cost at the time.

That entry is also how you reverse a price: it names the earlier ticket, so you select the seats and set that price again. There is no undo, on purpose, and both changes stay in the record.

Managing seats for a date for putting seats on sale and taking them off
Ticket Types & Pricing for creating the tickets your seats sell as
Reserved Seating for how a seated hall gets built
Orders, Guests & Refunds for following sales and refunding tickets

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