Emailing People About Your Event

An email is about one of your events. You write a note; Esora adds the event’s poster, date, venue, price and a button to the event page, in each reader’s own language. It goes out under your own name.

There is no list to build, no addresses to upload, and no mailing tool to learn.

Where to find it

On the web, at esora.app/manage, open Emails in the left sidebar.
In the Esora Organizer app, open an event, go to the Promote tab, and tap New email in the Email group.

Emailing is switched on for you by Esora. If you do not see it, get in touch.

Who gets it

You choose once per email, before you write, and the screen shows how many people each choice reaches.

Subscribers not going yet

Your subscribers, minus everyone who already has a ticket to this event. Ticket holders are left out because this email asks people to come — and they are already coming. This is the choice for selling tickets.

People who are going

Everyone holding a ticket to this event. Use it for what they need to know: doors moved, venue changed, a weather call.

It reaches them even if they unsubscribed from your marketing emails, because it is news about a ticket they hold, not advertising. For the same reason it carries no unsubscribe link.

What a subscriber is

People who bought a ticket or took a free registration from you on Esora, people who follow you on Esora, and anyone who signed up through your sign-up link — minus everyone who unsubscribed.

Nothing else adds anyone: not tickets sold at your door or on another platform, not comp tickets, not events listed on Esora but sold elsewhere. You never edit the list and you never see the addresses.

The two limits

Each person gets at most two of your marketing emails every seven days. Anyone already over that is skipped automatically, and the count you see before sending has already left them out.
Each event gets three emails to the people going. The screen tells you how many are left, and they can only go out while the event is still ahead.

Languages

Write in whichever language you like — one note, no versions to keep in step.

Also send it in Armenian and Russian translates your subject and note for you. The translation lands in fields you can read and edit before anything is sent. It goes out under your name, so give it a read.

Either way, the event’s own details — the date, the venue, the price, the button — reach every reader in their own language. See Content in Three Languages for how that works elsewhere.

Sending

Send me a test copy puts the current version in your own inbox first. It takes ten seconds and catches the typo everyone else would have seen.
Before it goes out you confirm the number of people it reaches.
Sending cannot be recalled. While it is still going out, Stop sending stops everyone still waiting; emails already sent stay sent.
Replies come to you. When someone answers, it lands in the inbox of whoever sent it.

If too many of your emails bounce or get marked as spam, we pause your sending and look at it. Write to support@esora.app if you need it back sooner.

What happened

Open the email from the list and you see:

Sent — how many people got it
Didn’t arrive — addresses that bounced or marked it as spam, and anyone who unsubscribed after it
Sales from this email — orders, registrations, and net revenue

Sales are counted where this email was the last place the buyer came from, the same rule as tracking links. We do not track opens or clicks. The measure of an email is the tickets it sold.

Tips

Send when tickets go on sale. Your subscribers already came to something of yours, so a new date is news to them.
One email per event to your subscribers. With a cap of two per person per week, spending both on the same event trains people to ignore you.
Put the thing itself in the subject, not “Newsletter #4”.
Say the one thing they do not already know. The poster, date, venue and price are in the email already. Your words are for the reason to come.

Questions

Why is my count lower than my ticket sales?

People who unsubscribed, bounced or reported spam are gone for good. People who already hold a ticket to this event are left out. Anyone who got two of your emails in the last seven days waits for the next one. Comp tickets and sales outside Esora never added anyone.

Can I email people who bought tickets elsewhere?

No. Your subscribers come only from what happened on Esora, and there is no way to upload addresses.

Can I edit or recall an email after sending?

No. If it is still going out you can press Stop sending, which stops everyone who has not received it yet.

Can someone unsubscribe?

Yes, from the link in the footer of every marketing email. It takes effect immediately and permanently — not even a new ticket purchase puts the address back.

Can I see who opened it?

No. You see whether it arrived, and the orders and revenue it produced.

Questions? Get in touch.