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Ticket Types & Pricing

A ticket type (or tier) is one kind of entry to your event, like “General Admission”, “VIP”, “Early Bird”, “Free RSVP”, and so on. You can create as many as you like per event, each with its own price and rules. This page walks through every setting.

You set up tiers on your event in the web console or the Esora Organizer app. Ticketing has to be enabled first. See Selling Tickets on Esora.

When you create an event, you choose how people get in:

  • Open: no tickets at all. People just show up. (This is a plain listing with no checkout.)
  • Free registration (RSVP): people register for free so you know who’s coming and can check them in. Each person has one registration per date, and the registration’s Spots per registration number (1 unless you change it) says how many people one guest can register at once, on one email.
  • Paid: people buy tickets.

You can combine free and paid tiers on a paid event, for example a free RSVP alongside a paid VIP. RSVP events use “Registration” and “Guests” wording in the app instead of “tickets” and “buyers”.

Seated events have no ticket types to create

Section titled “Seated events have no ticket types to create”

On a paid event in a hall Esora has drawn, you don’t create ticket types for the seats. Each part of the hall (the stalls, the balcony, tables of 3, a standing area) has one price, which you type on the event’s Admission page, and Esora keeps the rest. Those prices don’t appear in the ticket list and can’t be edited as ticket types. See Setting seat prices.

The tickets you create sell only on dates without seats. An event with some dates on the hall and some without shows its ticket list with the dates each ticket sells on. See Reserved Seating.

An important rule: the quantity you set on a tier applies per date, not across the whole event. If your event runs on three dates and a tier has 100 tickets, that’s 100 for each date, 300 in total. This keeps every night’s capacity independent.

  • Name: what buyers see, like “General Admission” or “VIP”.
  • Ticket description: optional, shown at checkout under the price. Keep it to this ticket: what it includes, the seating, any age limit. The event description is already on the event page, so do not repeat it here.
  • Price: in AMD. Set it to 0 to make the tier free (a free registration).
  • Quantity per date: how many of this tier are available on each date.
  • Per-order limit: the most one buyer can grab in a single order (for example, max 6).
  • Group price (optional): a lower price per ticket for buyers who take several tickets of this type in one order, like “From 2 tickets, each costs 4 500 AMD”. See Group Prices.
  • Refundable: the refund rule buyers see before they pay. Turn it off and paid tickets say “Non-refundable”. Leave it on and add a refund cutoff to show “Refundable up to 3 days before the event”. Buyers can’t refund themselves either way, and Esora never refunds on its own: you send every refund yourself from the order, whatever this setting says, so you can still refund a guest who was turned away at the door. See Orders, Guests & Refunds.
  • Sale window: an optional start and end time for when this tier is on sale. Use it for early-bird pricing or to stop online sales before doors open.
  • Who can buy: Everyone, on your event page, or Only people you invite, not on your event page. See Who can buy below. A ticket on your event page also has a link, under Link to this ticket, which your own website can use to open checkout with that ticket already selected. See Selling Esora tickets from your own website.
  • Pause sales / Archive: from the ticket’s row menu. A paused ticket goes to nobody until you resume sales, neither by purchase nor by invitation. An archived ticket is gone for good; tickets already taken stay valid. Pausing and the sale window are the two ways to stop a ticket selling.
  • Availability display: how remaining stock is shown to buyers. You can show the exact number left, a softer “few left” once it drops below a threshold, or hide the count entirely.
  • Collect phone number at checkout: turn this on if you want a buyer’s phone number for this tier.

Some tickets are not for everyone: press, members, a partner’s staff, a corporate rate, a student pass. Under Who can buy, choose:

  • Everyone, on your event page: anyone can buy the ticket on your event page.
  • Only people you invite, not on your event page: the ticket does not appear on your event page. It shows an Invited only pill next to its sale status in the ticket list.

People get an Invited only ticket through Invitations: one link per person, or one shared link for a group, free or at the ticket price. Under the choice, the Open Invitations link takes you there with this ticket already chosen. Save a new ticket first; the link appears once the ticket exists.

For example, a festival gives 50 students one pass each: create a Student Pass ticket, set it to Only people you invite, then on Invitations paste the list of students, pick Student Pass and the price, and send each student their own link.

To let anyone with one link buy a ticket that is not on your event page (for example, a link you post in a members’ chat), create a group invitation with no limit and Any date.

A typed code never opens an Invited only ticket. The Have a promo code? field at checkout is for promo codes, which give discounts.

The difference comes down to price. A tier priced at 0 AMD is a free registration: the guest goes through a quick sign-up instead of a payment page. A tier priced above 0 is a purchase: the buyer pays by bank card on a secure bank page. Both produce a QR ticket you scan at the door the same way.

A registration has a Spots per registration number, 1 by default. Raise it to let one guest register several people at once (for example, a family of 4): they still have one registration, with one QR ticket per spot. Each person can register once per date either way.

Stuck on a setting? Get in touch.