Send From Your Own Address

By default the emails Esora sends for you go out from an address on our domain — something like ground-zero-1a2b3c4d@updates.esora.am. It carries your name, but the address is ours.

If you own a domain, you can use your own address instead: events@groundzero.am. Set it once, add three records at your domain provider, and every Esora email for you goes out from it.

What changes for your recipients

• They see your address. In the inbox and on the message itself, the sender is Your Name <events@groundzero.am>.
• Mail services trust it more. Once the three records are in place, your mail is signed by your own domain, so inbox providers judge it on your reputation instead of a shared one. If your recipients already know your address from mail you send elsewhere, that history now counts.
• Replies still reach you. Nothing about replies changes — an answer still lands in the inbox of whoever sent the email, exactly as before.

Everything else stays the same: the same Emails screen, the same subscribers, the same limits.

What you need

• A domain you own — the one in your address, for example groundzero.am.
• Access to that domain’s DNS settings, at whoever you bought the domain from or wherever it is managed now. If someone else set up your website or mail, they are the person to ask.

You do not need a mailbox at that address. Esora only sends from it; nothing has to receive there.

Setting it up

• In the Esora Organizer app: open Profile and tap Send from your own address.
• On the web, at esora.app/manage: open Emails, then Use your own address.

Type the full address you want to send from — events@groundzero.am. Anything before the @ works; pick something a person would be happy to reply to.

We then show you three records to add.

The three records

All three do one job together: they let Esora sign every email as your domain, so mail services can confirm the message really came from you and was not altered on the way. They are all the same kind of record — a CNAME — and on the screen they are named Signature 1, Signature 2 and Signature 3.

Add all three. Two out of three is not enough. Your mail is signed with a key that rotates between the three, so a missing record means messages nobody can verify — and the address only switches over once all three are found.

Each record has three parts: a type (CNAME, for all three), a host (the name of the record) and a value. Copy each one exactly — there is a copy button next to every value. A single missing character means the record will not be found.

Caution

If your provider adds your domain for you, paste only the part before it. Each host we show ends in ._domainkey.groundzero.am — some providers want the whole thing and others want only the part before your domain, and they show your domain greyed out at the end of the field. Match whatever the provider’s other records look like.

Where to paste them

Cloudflare — go to your domain, open DNS in the left menu, then Records, and use Add record three times. Set Proxy status to DNS only on every one of them — the grey cloud, not the orange one. A proxied record will never verify.

Namecheap — Domain List → Manage next to your domain → the Advanced DNS tab → Add New Record, once per record. The Host field is the part before your domain.

Hostinger — in hPanel open Domains, pick your domain, then DNS / Nameservers → DNS records → Add record.

Any other provider — look for DNS, DNS records, Manage DNS, Zone editor or Advanced DNS in your domain’s settings. Every provider has one page listing all records with a button to add another. If your domain’s nameservers point somewhere else — a host, an agency, a website builder — the records belong wherever the nameservers point, not where you bought the domain.

Checking

When all three records are saved, come back and tap Check records.

Usually minutes, sometimes up to 48 hours. DNS changes spread at their own pace; there is nothing to speed it up. If a record is not visible yet, its chip says Pending and you can tap Check records again later — checking as often as you like changes nothing and breaks nothing.

Until all three records verify, your emails keep going out from our shared address. Nothing pauses and nothing is held back while you wait.

When all three verify, the address switches over immediately and every email from then on uses it.

Caution

Leave all three records in place forever. They are not a one-time verification step — mail services check them on every message. Delete any one of them and we fall back to our shared address.

Apex or subdomain

You can use your plain domain (events@groundzero.am) or a subdomain (events@news.groundzero.am). Both work, and we do not steer you either way.

• Use your plain domain if you have already been emailing your audience from that address for a while. Its reputation is an asset — keep sending from it.
• Use a subdomain if your plain domain is your work mail and you would rather keep the two apart, or if you send to a big list you have not mailed in a long time. Then a rough patch on event mail cannot affect the mail your business depends on.

A subdomain starts from zero reputation, so it is the cautious choice, not automatically the better one.

Recommended: a DMARC record

This is optional and separate from the three records above, but worth doing once.

DMARC is a note in your DNS that tells inbox providers what to do with mail that only claims to be from your domain. Gmail and Yahoo expect it from anyone sending in volume, and having it makes your mail look established rather than anonymous.

Add one more record, this time a TXT record:

• Host: _dmarc
• Value: v=DMARC1; p=none

p=none asks providers to do nothing to unsigned mail beyond noting it — it cannot break anything you already send, from Esora or anywhere else. If your domain already has a _dmarc record, leave it as it is.

When something is wrong

Records missing — one of the three records is no longer visible in your DNS. Usually somebody edited the domain, changed providers, or moved the nameservers. Your emails have already fallen back to our shared address, so nothing is broken; the screen shows which record is missing. Add it back and tap Check records.

Couldn’t check — we could not reach your provider or ours just now. Nothing changed and nothing is wrong with your setup. Try again in a minute.

Needs setting up again — the setup for this address was removed on our side. Tap Set up again: it removes the old setup and reopens the address field with your address filled in. Remove address is still there if you want to stop instead.

If a state persists and you cannot see why, get in touch.

Changing or removing the address

Both live on the same screen, under the verified address.

• Use a different address starts over: the new address is unverified, so you get new records to add and your emails go out from our shared address until you check them through. If you are only changing the part before the @ on the same domain, the records are the same ones you already have.
• Stop using this address goes back to our shared address right away. You can safely delete all three records from your DNS afterwards.

Neither affects emails already sent.

Questions

Do I have to do this?

No. Emails work fine from our shared address, and most organizers never set this up. It matters most if you already have an address your audience recognises, or you are emailing a large list.

Will this break the mail I already send from that domain?

No. The records we ask for are additions, not replacements. Your existing mail — from Gmail, from your website, from another sending tool — keeps working exactly as it did.

Can two organizers use the same domain?

No. A domain belongs to one organizer on Esora. If it is claimed already, ask us and we will sort it out.

Does this change who receives my emails?

No. Your subscribers are the same people either way — see Emailing People About Your Event.

Can I use a Gmail or Yahoo address?

No. It has to be a domain you control the DNS for, so free mailbox addresses cannot be used.

Questions? Get in touch.