Setting seat prices

A seat sells at the price of one of your ticket types. You decide which ticket type each seat sells as, one performance at a time, on the Seats tab. Nobody at Esora has to do it for you.

What a seat’s price is

A seat’s price is not a number you type on the seat. It is one of the ticket types you created for the event on the Admission tab, with its name, its amount and its rules. Setting a seat’s price means choosing which ticket type that seat sells as.

Two things it helps to keep apart:

A seat’s ticket type is per performance. The same chair can sell as Premium on Saturday and as Standard on Sunday.
A ticket type’s amount is per event. If Premium costs 8,000 AMD, it costs 8,000 AMD on every date, for every seat that carries it.

See Ticket Types & Pricing for how ticket types are created and what else they control.

Setting a price for seats

Open esora.app/manage, pick your page, open the event, go to Seats, and pick the performance at the top. Then:

Select the seats. Click a seat to add it and click it again to drop it. Click a row label to take the whole row. Click one seat and shift-click another in the same row to take everything between them. Or click one of the counts above the map to take every seat in that state at once, for example every seat with No price set.
Read the panel on the right. It names the seats you picked and how many, and under Now it lists what they sell as today, one line per price: “32 × Standard · 6,000 AMD”, “12 × No price yet”.
Press Set price. The step opens in the panel itself, in place of the buttons, with Cancel beside its title. The map stays where it is, so nothing ever covers the seats you are changing.
Choose a ticket type. The list shows the ticket types of this event that a seat can sell as, most expensive first, each with its amount: “Premium · 8,000 AMD”. A type that is paused, hidden or outside its sale window is listed with that word beside it.
Read the sentences. Under the list, one sentence per fact, and only the facts that apply:

48 seats will sell as Premium · 8,000 AMD on Sat 24 Oct, 19:00. 32 move from Standard, 4 move from Balcony. 12 had no price. 6 sold tickets keep the price they were bought at.
Press the button. It repeats what it is about to do: “Set price for 48 seats”. The change takes effect at once. There is no draft and nothing to publish.

A free registration cannot back a seat, so free ticket types are not in the list. If you pick a type that is paused or hidden, the sentence says so: buyers cannot buy those seats until you resume it or make it public.

If you pick the ticket type those seats already sell as, nothing would change, so there is no button at all. The step says only “48 already sell as Premium and stay as they are.” Pick another type, or press Cancel.

If the change does not go through, the step says “Couldn’t set the price. Nothing changed.” No part of it was applied; press the button again.

Setting a price and putting seats on sale in one step

When every seat you selected is not on sale and at least one of them has no price yet, the panel offers two buttons instead of one:

Set price and put on sale gives the seats the price and opens them for sale in the same step. Both happen, or neither does.
Set price only gives them the price and leaves them off sale, for when you want the hall priced now and opened later.

Setting a price never puts seats on sale by itself. Outside that case, Put on sale stays the separate action it always was, described in Managing seats for a performance.

Seats on sale with no price

A seat that is on sale but has no ticket type shows as No price set, and nobody can buy it. It is on the map, it looks open, and checkout has nothing to charge for it.

Click the No price set count above the map to select every one of them, then Set price. When you put seats on sale and some of them have no price, the preview says so before you confirm: “12 of these seats have no price and cannot be bought until you set one.”

Changing an amount changes every date

A ticket type has one amount for the whole event. Change Premium from 8,000 to 10,000 AMD on the Admission tab and every seat carrying Premium, on every date, sells at 10,000 AMD from that moment.

To charge a different amount on one date, do not edit the existing type. Create a second ticket type on Admission with the amount you want, then come back to Seats, pick that date’s performance, select the seats and set their price to the new type. The other dates keep the type they had.

Sold tickets and people in checkout keep their price

Setting a price decides what a seat sells for the next time it is bought. It never reaches back into money that already moved:

A sold ticket keeps the price it was bought at. Nothing is recharged, refunded or adjusted.
A checkout in progress keeps the price it was quoted. The buyer pays what they were shown.
A refunded or abandoned seat comes back and then sells at the seat’s current price, which may be the new one.

You can select sold seats along with the rest. They take the new ticket type for future sales, and the confirmation sentence tells you how many tickets keep their old price.

What buyers see

Buyers see the price, not your hall’s internal sections. On the seat map each priced seat is painted in the colour of its amount, and the legend lists those amounts. Two seats at the same price look the same to a buyer, whichever part of the hall they are in.

You can see it yourself in two ways: switch Colour seats by to Prices on the Seats tab, or open See what buyers see at the top of the tab.

History

Every price change is a line in History, the third view beside Map and List, in the same timeline as sales and sale changes:

24 Oct 14:32 · Anna set the price of Balcony 1 rows A–B to Premium · were Standard

It names who did it, when, which seats, what they sell as now and what they sold as before. Seats that had no price read “had no price” instead, and a change that also opened the seats says so: “set the price of 32 seats to Premium and put them on sale”. Lines that touched too many seats to name them say how many and offer Show seats.

There is no undo, on purpose. If you priced the wrong seats, select them again and set the right price. Both changes stay in History.

Managing seats for a performance for putting seats on sale and taking them off
Ticket Types & Pricing for creating the ticket types your seats sell as
Reserved Seating for how a seated hall gets built
Orders, Guests & Refunds for following sales and refunding tickets

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